The other tech companies have figured out how to attack Apple. They’re going to form consortia to attack individual products and services. I’ll confess I didn’t see this permutation coming.
Dell, Amazon, and Google are going after iTunes. Apparently the iTunes clone already exists somewhere on the innertubes. I’d go find it, but those calories are promised to something else. When I remember what it is, I’ll do that.
HP, Google, and Yahoo! are creating a better tablet. I couldn’t find the name of it.
It’s possible that my company groupings are in error.
I don’t care.
There will be meetings.
There will be conventions.
There will be strategy sessions.
Focus groups.
Critiques.
Representatives and delegates will fly from coast to coast. Many hours will be spent in teleconferences and videoconferences and retreats.
All these companies will exhaust millions of dollars in shareholder value.
All to improve the product so it will compete more effectively with Apple’s current product.
Steve Jobs will look at Apple’s next product and say, “That button doesn’t do anything useful. Lose it.” A few weeks later Apple will introduce the next thing all those companies need to compete with.
Apple wins.
…
Here’s the real rub. In every scenario you read about other tech companies wanting to compete with Apple, the companies are gathering in groups of two or three to do it.
{BUZZ} Still your turn.
A single company must assume total responsibility for the user experience in order to compete with Apple. The fact that they are forming consortia proves that they aren’t ready for that competition.
Apple wins.
…
The iPad might turn out to be a total POS. I’m willing to accept that possibility. If it is, the hue and cry will be deafening, and Apple will have no one to blame but Apple.
If one of these other products doesn’t measure up, it will simply disappear. There will be no accountability on the part of any player. Internally they’ll blame each other, but the products will just cease to matter.
Disadvantage: Apple, because Apple products don’t even have to fail to be called shitty in the marketplace. The AppleTV springs to mind.
The cool thing is, Apple’s been spotting the “competition” this edge since the introduction of the iPod. Apple’s been winning.
…
Yeah.
…
Double yeah.

